Where companies use both internal and external ideas to advance technology with a willingness to consider both internal and external paths to commercialize the company’s offerings.
Enables new products and services to be enhanced through an active, creative and social collaboration process between companies and customers – superseding the Schumpeterian model where the lone entrepreneur would bring innovations to markets.
Sees specialists tasked with identifying new opportunities for partnership, co-development, licensing, or acquisition. Commercially relevant technologies are more likely to be found if the scouting team comprises a combination of marketing and technical functions.
Involves a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success (Tim Brown – IDEO).
About The Digital Enterprise:
The Digital Enterprise is a web-only publication with a sharp editorial focus on the multiple facets of enterprise digital transformation.